Our Story

Fabulously Quirky. Immensely Wearable. Universally Flattering.

Madhurima Bhattacharjee, the designer behind the eponymous fashion label, considers that the brand stands for the fashion conscious, independent woman of today who would not shy from trying something bold in the process of exploring her own style.

The label interprets latest global fashion trends in materials suitable for the Indian weather. Each design is done in just a few pieces to ensure exclusivity and uniqueness.

The trademarks of the label are the minimal, bold, pure lines and an added quirkiness.